CAFFEINE EVOLVED

MuscleTech® is a global leader in nutritional products and was born out of an obsession to redefine the limits of science and human potential. Now MuscleTech® has put the TECH back in its name and is ready to reclaim ownership of the hotly contested pre-workout space. With the New EUPHORiQ™ and BURN iQ™, fueled by enfinity®  both containing the exclusive, cutting-edge paraxanthine, MuscleTech® boasts the smartest pre-workout in the marketplace with a revolutionary evolution unique to the brand.

Reshaping the Industry

The internationally recognized sports nutrition brand, known for the last two decades for revolutionary ingredients and products that bring active nutrition and human potential together, has announced a duo of ground-breaking, earth-shattering, game-changing pre-workout products that will reshape the industry thanks to an exclusive partnership with Ingenious Ingredients, founders ofenfinity® the branded paraxanthine ingredient.

Two new products, EUPHORiQTM and BURN iQTM, are now live and available for purchase on MuscleTech.com and through e-commerce retailers like Amazon. The partnership between MuscleTech® and Ingenious Ingredients over enfinity® paraxanthine means MuscleTech® will be the only supplement provider with access to paraxanthine for the foreseeable future. 

‘Unprecedented results’

“This is caffeine evolved,” said Shawn Wells, the co-founder of Ingenious Ingredients, researcher, dietitian, sports nutritionist and the formulation scientist behind enfinity® paraxanthine. “Paraxanthine is a main metabolite of caffeine and it allows for greater focus and energy enhancement when it comes to athletic activity and endurance.”

“Paraxanthine’s benefits include all of the benefits of caffeine, without the backlash,” said Raza Bashir, the Vice President of Scientific Affairs and Innovation for Iovate Health Sciences, the makers of MuscleTech®. “Consumers have been looking for a better alternative to caffeine and this unique and cutting-edge metabolite is a major scientific breakthrough. Our new formulations fueled by enfinity® are designed to deliver unprecedented results.”

“Evolution waits for no one and change is required to achieve peak performance. That’s why MuscleTech® is excited to introduce EUPHORiQTM pre-workout and BURN iQTM thermo to the marketplace, with evolved ingredients and formulations,” said Jarrod Jordan, the Chief Marketing Officer for Iovate Health Sciences, makers of the MuscleTech® brand. 

EuphoriQ TM

The smartest pre-workout for unparalleled performance.

EuphoriQTM

 is an upgraded, revolutionary pre-workout delivering an energy and sensory experience unseen in the marketplace. Anchored by a revolutionary energy ingredient, paraxanthine, this formula delivers clean, smooth energy and increased focus. Available as powder form in Tropical Yuzu Lemonade, Watermelon Candy and Icy Snow Cone.

Burn iQTM

The smartest way to a shredded physique.

Burn iQTM is an upgraded, first-of-its-kind fat-burning formula delivering an energy and sensory experience that has never been felt before. Anchored by a revolutionary energy ingredient, paraxanthine, this formula delivers clean, smooth energy, increased focus, plus AxiviteTM brings the heat. Available in powder (Mango Chili Lime & Sweet Heat) and capsule form.

Burn iQTM should be consumed approximately 30 minutes before a workout or 30 minutes before a meal, while EuphoriQTM is to be taken 30 minutes before a workout.

Back to Their Roots

“We are going back to the roots of what made MuscleTech® a great brand in the first place, formulations that set a standard and change the industry,” said Bashir. “The future, which includes more product evolutions for 2023, is looking brighter than ever.”

Congratulations on MuscleTech’s two new products, EuphoriQ TM Burn iQ™, both containing cutting-edge paraxanthine.

Paraxanthine: ‘Powerful nootropic’

Paraxanthine is the main metabolite of caffeine in humans. It is a downstream metabolite of caffeine itself. When caffeine is consumed, it’s converted into the metabolites theophylline, theobromine, and paraxanthine. Supplementing purified patented and study-backed paraxanthine in the form enfinity® skips this metabolic process, leading to clean energy and focus without the “bad stuff” that can come from the other two metabolites. Research continues to elucidate the benefits of paraxanthine, including:

Powerful nootropic. “One dose of a new supplement containing the caffeine metabolite paraxanthine can improve short-term memory, reasoning, response time and attention in young adults, an industry-funded study concludes.”

No side effects. Researchers administered varying doses of paraxanthine to healthy male and female volunteers to determine the effects of short-term (seven days) doses of paraxanthine on cognitive function and side effects. In a double blind, placebo-controlled, crossover and counterbalanced manner, subjects ingested paraxanthine, a placebo, or a combination.

Researchers concluded that paraxanthine “may serve as an effective nootropic agent at doses as low as 50 mg” with no side effects.

“Results provide evidence that acute ingestion of 100 mg and 200 mg of paraxanthine may affect some measures of cognition, memory, reasoning, and response time as well as help sustain attention. Additionally, that acute and daily ingestion of paraxanthine for 7 days is not associated with any clinically significant side effects.”

Redefine Your Limits With MuscleTech®

Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative and effective active nutrition products in the world. With brand innovations such as MuscleTech®, Iovate is committed to being the number one active nutrition company in the world.

MuscleTech® was born out of an obsession to redefine the limits of science and human potential. With their commitment to research, development and innovation, they inspire active people, fitness enthusiasts and elite athletes to grow stronger together. For more than two decades, they have fueled those who raise the bar – not in pursuit of a personal best but a better way for everyone. Like you, they are in it to build more than muscle.

Due to Iovate’s commitment to research, development and innovation, the MuscleTech® brand has been globally recognized as one of the leading sports nutrition brands in the industry, and continues to be one of the elite brands redefining performance through cutting-edge products and high-quality ingredients.

Headquartered in Oakville, Ontario, Canada, Iovate is a family of more than 300 employees, six leading nutritional brands and growing, with effective products that can be found across the globe.

For more information, visit www.muscletech.com

References:

Choongsung Yoo, Dante Xing et al. Acute Paraxanthine Ingestion Improves Cognition and Short-Term Memory and Helps Sustain Attention in a Double-Blind, Placebo-Controlled, Crossover Trial. Nutrients 2021 Nov; 13(11): 3980.

Marco Orrú, Xavier Guitart et al. Psychostimulant pharmacological profile of paraxanthine, the main metabolite of caffeine in humans. Neuropharmacology 2013 Apr; 67C: 476-484.

NL Benowitz, P Jacob et al. Sympathomimetic effects of paraxanthine and caffeine in humans. Clin Pharmacol Ther 1995 Dec;58(6):684-91.

Ralf Jäger, Martin Purpura et al. Paraxanthine Supplementation Increases Muscle Mass, Strength, and Endurance in Mice. Nutrients 2022 Feb; 14(4): 893.

https://www.nutraingredients.com/Article/2021/11/15/Study-finds-acute-paraxanthine-supplement-to-be-powerful-nootropic

The post CAFFEINE EVOLVED first appeared on FitnessRX for Women.