If you’ve sworn off self-tan after one too many orange ankles, patchy knees or shades that just didn’t suit your complexion, you’re not alone. The good news? Self-tanning has evolved. Finding your perfect glow is no longer about accepting a one-size-fits-all formula. It’s about choosing products that work with your skin, your preferences and the result you actually want.
That’s where Azure Tan’s skincare-first approach comes in.
If Your Tan Always Pulls Orange…
For those who’ve struggled to find a self-tan that develops naturally on their complexion, understanding your undertone can be a game-changer. Azure Tan offers targeted colour-correcting Green and Violet Base formulas. Green Base complements skin with pink or red undertones, while Violet Base works beautifully with yellow or golden undertones.
But you don’t have to choose your tan by undertone. Azure Tan’s Mixed Base formulas are designed to complement a wide variety of skin tones and undertones, making them an easy, versatile choice for a natural-looking glow.
Maybe Colour Wasn’t The Problem
Sometimes, finding the right formula makes all the difference.
Want something subtle and forgiving? Try a gradual tan. Prefer the instant colour guide of a traditional self-tan? Choose a mousse. Hate potential bronzer transfer? A clear tan could be your match. And for your complexion, dedicated face tanning formulas make it easy to build and maintain your glow separately.
From barely-there colour to a deeper bronze, the idea is simple: your tan should fit you, not the other way around.

Your Best Tan Starts Before Tanning
Even the perfect formula needs a good canvas. Proper prep and aftercare can make a noticeable difference to how evenly your tan applies, how beautifully it fades and how long it lasts.
Exfoliating before tanning helps remove dry, dead skin, while lightly moisturising particularly dry areas can prevent them from grabbing too much colour. After tanning, regular hydration helps maintain supple skin, encourage an even fade and keep your glow looking fresher for longer.
Azure Tan’s dedicated prep and aftercare products continue that skincare-first philosophy, helping care for the skin underneath your tan while getting more from every application.
READ MORE: The Risks of Tanning (And Yes, We Mean Sun Exposure Too)
Skincare First. Tan Second.
Because the perfect glow should feel as good on your skin as it looks.
Across its range, Azure Tan combines tanning technology with skincare-focused ingredients, with formulas designed to hydrate, nourish and care for the skin while delivering a natural-looking glow.
So, if you’ve tried self-tan before and decided it just wasn’t for you?
Maybe you simply hadn’t found yours yet.
Our Favourite Picks



*WH Partnership
